DETERMINAN KEPUTUSAN PETANI DALAM MEMILIH SALURAN PEMASARAN KARET DI KECAMATAN DEDAI
DOI:
https://doi.org/10.22302/ppk.wp.v44i2.1228Keywords:
karet, keputusan petani, regresi logistik multinomial, saluran pemasaranAbstract
Karet rakyat adalah perkebunan karet yang dikelola oleh masyarakat dengan sistem tradisional dan dalam skala yang kecil. Perkebunan karet rakyat banyak dikembangkan di berbagai wilayah pedesaan Indonesia dan menjadi sumber penghasilan utama bagi petani. Pemasaran karet rakyat masih menghadapi berbagai masalah, seperti harga yang cenderung rendah dan saluran pemasaran yang terlalu panjang. Saluran pemasaran yang panjang mengakibatkan rendahnya keuntungan yang diperoleh oleh petani. Penelitian ini bertujuan menganalisis determinan keputusan petani dalam memilih saluran pemasaran karet di Kecamatan Dedai, Kabupaten Sintang. Analisis data menggunakan regresi logistik multinomial. Temuan penelitian mengungkapkan bahwa faktor yang berpeluang dalam mempengaruhi keputusan petani dalam memilih saluran pemasaran karet di Kecamatan Dedai, Kabupaten Sintang adalah umur, pendidikan, pengalaman usahatani, jumlah produksi, harga jual dan sarana prasarana.
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